Strategic Alliance is dedicated to improving the experience of our guests, the environment in which we live and our company's position as the world’s premiere mountain, lodging and ski resort company. We shall help to achieve the above through strategic alignment with a select group of exceptional companies interested in a unique and rewarding marketing partnership with Vail, Beaver Creek, Keystone, Breckenridge, Heavenly and RockResorts. Our Valued Partners are:

The Official Beer  of Vail Resorts
Anheuser-Busch is proud to support Vail Resorts by providing adult consumers with a diverse portfolio of beer brands that reflect the company’s commitment to quality, heritage and innovation. Founded in 1853, Anheuser-Busch produces the world’s best-selling beers (Budweiser and Bud Light), operates 12 breweries in the U.S. (including Fort Collins, Colo.) and has operations around the globe.

The Official Vehicle of Vail Resorts
Cars are driven by people. This simple observation is behind everything that Volvo does. It's a simple observation that forces you to think about every detail, every decision. It is a simple observation that leads to remarkable, sophisticated, thoughtful automobiles. Automobiles that enhance people's lives, protect the things that they value, inspire them with confidence and free them to pursue life a little further and enjoy life a little more. So, whether it's fresh powder on the mountain or the tantalizing scent of fresh mountain air, Volvo has been building the perfect car to deliver you to the perfect destination. From the sporty new Volvo S40 to the award-winning Volvo XC90 SUV, Volvo is proud to be the official vehicle of Vail resorts. For more information, visit www.volvocars.us.

The Official Soft Drink of Vail Resorts
The only thing cooler than fresh powder is an ice cold Pepsi.  Lucky for you, you can find both at any of Vail Resorts’ legendary mountains.  Take a midday break from the slopes and grab a tall cup of the one cola that truly refreshes: Pepsi.  Visit www.pepsi.com today.

The Official Card of Vail Resorts
IT DOES SO MUCH MORE THAN BUY THINGS - The American Express® Card rewards. It protects. It offers one-of-a-kind-experiences. And your Card is a powerful financial tool. Before booking your next Vail Resorts Vacation, visit www.snow.com/amex for exclusive offers.

The Official Communications Provider to Vail Resorts
Sprint makes sure conditions are perfect by providing Long Distance, Wireless, Videoconferencing, Local, Broadband and High-Speed Internet services.

The Official Coffee and Tea of Vail Resorts
World class snow deserves world class coffee. Starbucks is proud to be the Official Coffee of Vail Resorts. For the perfect start to a day on the slopes or for an indulgent finish, Starbucks coffee is always in perfect form. Strike a more relaxed pose with Tazo teas and find your inner Zen. Tranquility awaits....brewed hot, served iced or in ready-to-drink bottled form.

The Official Natural Energy Source of Vail Resorts
To tackle more than 10,000 acres of terrain found at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, you need real fuel, like a 100% natural Nature Valley Granola Bar. Look for free samples! Nature Valley Granola Bars are the energy bars nature intended.

The Official Car Rental Company of Vail Resorts
For great Hertz rates, call Vail Resorts reservations: Keystone (877) 625-1542, Breckenridge (800) 825-7500, Vail/Beaver Creek (888) 414-6046 and Heavenly (800) 432-8365. Hertz cars come equipped with Ski/Snowboard racks, unlimited mileage, and free 24-hr. emergency roadside assistance.

The Official Wood Stain of Vail Resorts
Nothing brings out the true natural beauty of Vail Resorts like Cabot wood stain. For 130 years, Cabot has been formulating stains to protect and beautify wood by using only the finest-grade oils and pigments. No matter if you’re looking for exterior or interior wood stain, if you’re using Cabot, you’ll find heritage, pride and commitment in every can. Visit us at www.cabotstain.com. Cabot. Our performance is legendary.

The Official Wine of Vail Resorts
Whether you are celebrating a moment with Korbel Champagne or relaxing with a glass of one of our earth-friendly wines like Fetzer or Bonterra Vineyards you're sure to find a great beverage to fit your mood at Vail Resorts.  Bonterra Vineyards, an award-winning wine crafted with 100% organically grown grapes, is the perfect compliment to Vail Resort's Appetite for Life program.

 

The Official Whiskey of Vail Resorts
Jack Daniel's Tennessee Whiskey, charcoal mellowed for a smooth taste, is available at the resort bars along with Tuaca Liqueur, great on its own or mixed with cider in a Hot Apple Pie cocktail.

 

The Official Sock of Vail Resorts
Innovation comes naturally to SmartWool.  They started with the finest all-natural Merino wool and made it itch-free and washer and dryer safe.  It’s wool…only smarter.  And, SmartWool uses it to make the most comfortable ski socks on the planet.  Deliciously soft, exceptionally breathable and a natural, renewable resource.  SmartWool woke the world up to a new standard in performance, comfort and sustainability.  And, once we tried it, we were hooked.  Dress like the pros and stay warm like the pros at Vail Resorts, try SmartWool products today.

The Official Natural Meats of Vail Resorts
Coleman’s strict animal raising protocols surpass USDA standards providing your family with truly ALL NATURAL fresh meat and poultry cuts. Using only meats grown with our standards, Coleman Natural Foods offers Ready-to-Eat and Fully Cooked entrees like Beef, Sausage, Hot Dogs, Ham, and Chicken Strips.  Coleman Natural Foods is also proud to be part of Vail Resorts' commitment to serving only the finest Natural Meats in the Appetite For Life program.

The Preferred Sunscreen and Proud Sponsor of Vail Resorts
Whether the sun is shining or the clouds are out, anytime you are having fun outside in Vail, Beaver Creek, Breckenridge or Keystone, please remember to use Rocky Mountain Sunscreen and Lip Balm for your sun protection.

Atlas Snow-Shoe Company is a Proud Sponsor of Vail Resorts
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 17 patents and multiple pending, Atlas continues its quest to design superior snowshoe products for the outdoor fitness enthusiast and deliver the best overall snowshoeing experience possible. The Atlas Snow-Shoe Company brand is one of a growing array of leading, premier sporting goods brands owned by K2, Inc. (NYSE: KTO).

Descente is Proud to be the Uniform Supplier to Vail Resorts
Founded in 1935, Descente is a worldwide manufacturer and designer of high-end ski apparel for the athlete who values form, function and fashion. Descente produces apparel that allows for optimum performance and actively sponsors athletes and sport-related charities in an effort to support all athletes who pursue their personal athletic goals.